Reach 226 million TV viewers - for hours at a time - 12 times a year.
That's how strong the TV reach is alone! Now put your brand in the context of being carried by the key USP: Sarah, who is the only female racing, and you've got a winner. Your message is carried home with free positive image and lots of goodwill.

Reach millions with substantially improved recall
When you spend your advertising budget on a campaign with Sarah, not only do you get your message imprinted in the minds of millions of motorsport fans, you also get it home crystal clear to millions of women. You are also saying "Our brand believes in women and we support you through your toughest challenges.

Don't send your brand out on a bland carrier, place your brand on Sarah Kavanagh and associate it with 'making history' 'strength & vitality' 'health & beauty' and of course 'EMOTION'. Emotion is the key buying influence and your brand can harness the strong emotions of the audience as they support her in her conquest of the unique challenge before her. Supported by RRG and RC

Click here for a budget guide